Here are a few sites that appeal to varying markets.
These are current and very successful clients:

Discrete Diversions:
Toy site operated by women, Very high traffic

LoveDoll World:
Toy site for inflatable love dolls. Targeted site, niche market, specialized product

MeatCannon:
Sex Toy site serving the gay male market. Very high traffic, niche site, specialized customer base

A1 Party Supply:
A high-volume, high traffic, novelty and bachelorette site

Rascal Sextoys:
Toy store offering a specific line of products for a target demographic
Limited product offering all from one manufacturer.
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